Swiss Company Touts Watches Made From "Titanic-DNA"

Swiss watch maker Romain Jerome has announced the worldwide launch of a watch which it claims is made from authentic parts of the Titanic, the ocean liner which became infamous for its collision with an iceberg, and for its dramatic sinking on April 14, 1912. The watch is a part of the company's new "DNA of Famous Legends" collection.

According to the watchmaker, the steel that makes the body of the watch has been created by a fusion of authentic steel from the shipwreck and that of the future Titanic II at the Harland and Wolff shipyards in Belfast.

"This is how the DNA is captured; a myth is reborn," the company said, according to Fibre2fashion.com.

The minute and hour hands of the watch are shaped like the anchor of the Titanic and the company describes the deep black dial as taking its color from the "coal collected in the legendary shipwreck."

The company has produced only 2,012 pieces of the watch to represent the celebration of the 100th anniversary of the Titanic and the launch date of the Titanic II in Belfast in 2012.